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An interview with Ouff’s founders

The

Ouff

Standard

At OUFF, our team of experts are committed to developing and providing formulas based on specifically selected ingredients, knowledge and care for our community.  

Ouff Founder Ana Conceiçao and Michel Mrad about ouff Skincare's journey and why they ’ll never pick a trendy ingredient.

Tells us about the journey of Ouff Skincare, how they’ll never choose a trendy ingredient, and why the world doesn’t need just another skincare brand.

First the skincare, then the accessories, so why now Ouff Supplements?

“We actually started looking to develop OUFF Skincare when we launched 5 years ago but our mission for OUFF, and the promise we made to our customers, was to only create products that are evidence-based and scientifically proven to work.

What happens in the epidermis isn’t the benchmark because by that time it’s already too late. The holy grail is to change the age of the dermis; to alter gene expression so as to fundamentally shift the aging mechanisms at a cellular level.

When we knew for sure our formulation was achieving that level of profound change, that’s when we knew we’d hit the mark. But even then, stabilizing this world-first formula took a further two years. Cracking that code has taken a long time.”

Aren’t you a fan of luxury skincare?

With a luxury consumer background and an addiction to DUBAI lifetime, we love a luxury skincare product and there quite literally isn’t anything we haven’t tried.

But now we are 50 Michel and 41 Ana and we find ourselves with skin aging concerns that we want to solve in earnest, we get tired of being over-promised ‘the elixir of youth’ and inevitably being left underwhelmed.

Beautiful packaging and a tactile experience are important but scientific endeavor and innovation are fundamental. The true luxury of skincare products lies in trust and the hard proof that they’re working.

Why did OUFF Skincare sidestep the beauty industry entirely?

We were certain OUFF Skincare couldn’t come from a team of cosmetic marketeers who would use words like ‘magic’ and ‘miracle’.

OUFF Skincare was developed by experts outside the traditional skincare industry – longevity doctors, dermatologists, plastic surgeons and biochemists. These are not token gesture doctors, these are not cool people, these are proper hardcore scientists. Actually, they are very cool because they’re so uniquely clever.

We are a science company at our core, so it made sense that OUFF Skincare should come directly from our team Ana and Michel with the scientists who engineered it.

There’s a well trodden path in the beauty market, why attempt such a feat?

“We love exceeding expectations, changing pre-conceptions and proving people wrong. We seem to operate better when the odds are against you and We’ve never been limited by other people’s perceptions of what’s possible or normal.

OUFF doesn’t follow the same format that the rest of the industry follows and we never stand still. Science waits for no one, so We will always make sure we’re well ahead of the game.”

How does OUFF Skincare treat the root causes of aging?

“With OUFF Skincare, not only is it the most active skin science in existence, it’s the first protocol to address the eight causes of skin aging.

We’ve selected patented ingredients proven to change gene expression, supercharge cellular energy to slow mitochondrial decline, support skin’s precious immune system, boost collagen production, repair skin tissue and rebuild the extracellular matrix.

OUFF Skincare has every ability to turn back the epigenetic clock and to protect DNA function.”

Our Journey

Deeper

than Beauty

Our body possesses the fascinating ability to self-rejuvenate. Our skin, for example, renews itself every 28 days. There are many external factors, however, disturbing this process: uv rays, pollution, alcohol, bad nutrition as well as a lack of sleep and movement. Using the wrong skincare can be a negative factor, too.

As a result, we age faster than we should and it shows – the skin gets dry, more irritated and sensitive, fine lines and wrinkles appear, a feeling of fatigue spreads through the body. 

Beauty experts and dermatologists all over the world were truly amazed by a skincare line that kept its promises (finally). The highly effective, skin-friendly and clean formulas showed long lasting, visible results as was rarely seen before.  

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